I design tools and experiences that hold up in the real world.
My work focuses on making complex systems easier to use, whether that’s for a sales team, a retail floor, or a customer-facing product.
10+ years experience | Wayfair, Constant Contact | B2B + Retail Systems
CASE STUDIES
Wayfair: Spatial Logistics & Mapping
Standardizing fragmented retail mapping into a scalable digital system for Wayfair’s first flagship launch.
Service UX: Booking & Conversion Flow
Converting a fragmented digital presence into a high-fidelity engine for professional growth resulting in a measurable increase in qualified inbound bookings.
Digital Transformation: The SSM
Transitioning a global sales organization from a static PowerPoint to an interactive, web-based database.
About
I’m a product designer who tends to end up working on messy problems.
Most of my work has been in environments where things don’t stay neatly on a screen. At Wayfair, that meant designing tools people used while walking a 150,000 sq ft store. At Constant Contact, it meant helping a global sales team navigate a large and often confusing set of resources.
I like working on systems, but not for the sake of structure. I’m interested in making things easier to use when the environment is busy, time is limited, and the stakes are real.
Outside of work, I’m usually in the gym, tracking some new training goal, or gaming with buddies.
What I Care About
Clarity over cleverness: If someone has to think about how to use it, it’s not done yet.
Design that holds up in the real world: Glare, noise, time pressure. The work has to survive outside of ideal conditions.
Things that can actually ship I care about solutions that teams can build, use, and maintain without friction.